Client Name: Pigtails & Crewcuts | Project Role: Project Lead, Designer, Event Support
As a national franchise, Pigtails & Crewcuts holds a National Conference every year to help connect and inspire their franchise. From concept to execution, each conference has a theme, custom designed materials and collateral.
Each conference has a theme and a number of branded materials created:
- event logo
- illustrations
- presentation decks
- stickers
- digital agenda with links to local restaurants & attractions (2024 event)
- Time Traveler’s Guide agenda with speaker information and work pages (2025 Event)
- Fun survival kits to delight and keep the energy up
During the event, the team records sessions, takes photos thoughout, and offers hands-on support. Post-conference, the photography and footage is edited and shared so that franchisees have resources to help them in their future marketing and operations.